St Andrew’s Hospital
CORPORATE BRANDING & ADVERTISING CAMPAIGN
St Andrew’s is one of South Australia’s leading private hospitals providing medical care of the highest calibre since 1936 and has the latest in medical facilities including Operating Suites, Critical Care Unit and 24 hour Emergency Department. NRG’s first task was to re-design the hospitals corporate identity for a wide range of applications. NRG established the hospital’s new positioning statement: “Medical and Surgical Excellence.” Applications include both above and below-the-line work and an annual campaign to retain consumer awareness consisting of press and magazine, outdoor, direct mail and a road show which frequents shopping centres and other public events.