EAST WASTE WHICH BIN
CORPORATE BRANDING / WEBSITE DEVELOPMENT / ADVERTISING CAMPAIGN
Eastern Waste Management Authority’s (East Waste) primary purpose is to provide effective waste collection services for its Member Councils. The exact nature of the waste collection services are determined independently by each Council to meet the needs of their respective communities. NRG was commissioned to develop a campaign to promote heightened engagement by the community to better sort household waste into general waste, recycling or green organics. The colourful graphics of the ‘Which Bin’ campaign also feature on the East Waste fleet of trucks which penetrate each and every street of the seven member councils.