Red Cross Blood Service
ADVERTISING CAMPAIGN
Working with an ultra-conservative corporate culture, NRG developed an integrated communications campaign including strategically located bus shelters (OOH), press advertising, in-house posters and promotional products, and a direct mail campaign to reach up to 60,000 existing donors and the community at large in Adelaide’s north-eastern suburbs. The campaign was considered one of the most successful the organisation had initiated with target donors being exceeded by more than 50% above budget.
![Red Cross Blood Service Advertising Campaign Red Cross Blood Service Advertising Campaign](https://www.dev.site.nrgdigital.com.au/wp-content/uploads/2022/07/Red-Cross-Blood-Service-Campaign-02.jpg)
![Red Cross Blood Service Advertising Campaign Red Cross Blood Service Advertising Campaign](https://www.dev.site.nrgdigital.com.au/wp-content/uploads/2022/07/Red-Cross-Blood-Service-Campaign-01.jpg)
![Red Cross Blood Service Advertising Campaign Red Cross Blood Service Advertising Campaign](https://www.dev.site.nrgdigital.com.au/wp-content/uploads/2022/07/Red-Cross-Blood-Service-Campaign-03.jpg)
![Red Cross Blood Service Advertising Campaign Red Cross Blood Service Advertising Campaign](https://www.dev.site.nrgdigital.com.au/wp-content/uploads/2022/07/Red-Cross-Blood-Service-Campaign-04.jpg)